Precision Targeting Delivers: Automotive Brand Exceeds Lead Qualification Goals for Key Models

The Challenge

Against the backdrop of acompetitive UAE automotivemarket, a well-established offroad and adventure vehiclebrand sought to generate interestin two of its flagship models

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Campaign Objective

Generate leads for two car models with a target qualification rate (QR) of25%

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Our Approach

Precision Targeting with Intent-Based Audiences

To drive high-quality leads, we implemented a multi-layered targeting strategy that reached users actively researching SUVs or adventure-oriented vehicles.

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Our approach included:

• Automotive comparison sites: targeting users evaluating different SUV options
• Off-road enthusiast forums: reaching niche audiences
• Premium lifestyle platforms: engaging audiences who interact with content related to travel, luxury, and outdoor experiences, aligning with the brand positioning

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Outcome-Driven Performance Model

We operated on a fixed Cost-Per-Lead (CPL) model, which ensured transparency, predictability, and efficiency for the client. By locking in a guaranteed CPL, we eliminated cost fluctuations while delivering measurable ROI

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Results Delivered

Fully delivered the booked volume of leads across both models, achieving:

• 37% QR (For one of the models)
• 47% QR (For the other model) almost 2x the client’s benchmark

Strong QR meant more quality leads for dealers to convert into buyers