Airline Website Traffic Boost: Delivering 1.3M+ Users with 89% Click-to-Visit Ratio

Campaign Overview

A globally recognized airline renowned for its premium service and expansive network,connecting destinations across six continents through its central hub in Doha.

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The Challenge

In the U.S., this leading international airline operates flights to 11 destinations, spanning both the East and West Coasts. Aiming to increase website traffic in a highly competitive and valuable aviation market, the airline partnered with Platformance to drivenearly 17,000 website visits within a one-month period."

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Our Approach

‍Audience Led Targeting – combination of scalable 3rd party and bespoke multi-signal audience segments to identify and target users in-market for international travel

Native Ads – targeting paired with engaging Native ad formats to drive clicks to the airline’s website

Pay-per-Outcome – entirely de-risked media investment via a committed Cost per Site Visit (CPSV) guaranteed for the duration of the flight

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Results Delivered

117%

more site visits delivered than guaranteed, thereby more than halving the effective CPSV

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89%

Click-to-Visit Ratio, demonstrating quality of user traffic driven by Platformance

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1.3M+

users reached across 12 US states,ensuring a halo reach effect