Luxury Hotel Bookings Soar: Delivering 59% More Rooms at a Fixed CPA

The Challenge

A globally recognized luxury hotelbrand, operating more than 70 properties worldwide. Even in their home markets of North America and Europe,the hospitality brand has to contendwith many competitors all tapping into the same luxury travel audience

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Campaign Objective

Profitably deliver room bookings across 4 key markets – the US, Canada, France andthe UK

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Our Approach

1. Multi-Market Prospecting

Across all markets, we tapped into scalable data of luxury travel intenders sourced via leading OTAs, hotel loyalty programs and review websites to build powerful prospecting audiences

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2. Generating, then Nurturing Demand

Our two-phase approach involved generating demand among prospects, driving traffic to the Fairmont website before doubling down on promising pockets of inventory & responsive audiences to convert the interest into room bookings

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3. Fixed Outcome Model

To ensure profitability in our customer acquisition approach, we offered a fixed CPA across all markets, limiting the risk exposure to the client in their customer acquisition strategy

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Results Delivered

59%

more room bookings than initially booked, all delivered at the fixed, profitable CPA