Money Transfer App Success: Guaranteeing High-Value Transactions at Scale

Campaign Overview

A digital money transfer app operating in the highly competitive Saudi market enables fast, secure international remittances through a user-friendly mobile platform. It facilitates fee-free fund additions and supports transfers to destinations such as India, Pakistan, Egypt, and the Philippines.

The campaign aimed to achieve two key goals:

• Increase app installs among users who deposit funds and make money transfers.
• Drive over 6,000 international money transfers of $100 or more per transaction.

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The Challenge:

The primary aim was to boost user acquisition, specifically targeting individuals likely to initiate high-value international money transfers (above $100).

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The Objective:

This app campaign had two fold goals:

1. Increase app installs for users depositing funds & making money transfers
2. Drive 6k+ money transfers of $100+ per transaction

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Our Approach

Integration with the client’s Mobile Measurement Platform (MMP), Adjust, to track all relevant post install events including deposits and money transfers

Optimisation of the campaign via look-alike modelling and segmentation of prospective users to prioritise those making more high-value money transfers ($100+)

Guarantee of high value money transfers with a fixed Cost per Transaction (CPT) model only applying to high-value transactions – so the client did not have to pay us for impressions, clicks or installs

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The Results

Delivering transactions at scale, with the client rebooking the campaign for the 6th month and running

100%

of booked $100+ transactions delivered

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$265

average transfer value driven by Platformance

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100K+

app installs achieved, delivering additional new users.

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1-3%

fraud rate, far below industry benchmarks for app campaigns