Money Transfer App Success: Guaranteeing High-Value Transactions at Scale
Campaign Overview
A digital money transfer app operating in the highly competitive Saudi market enables fast, secure international remittances through a user-friendly mobile platform. It facilitates fee-freefund additions and supports transfers to destinations such as India, Pakistan, Egypt, and the Philippines.
The campaign aimed to achieve two key goals:
- Increase app installs among users who deposit funds and make money transfers.
- Drive over 6,000 international money transfers of $100 or more per transaction.
The Challenge:
The primary aim was to boost user acquisition, specifically targeting individuals likely to initiate high-value international money transfers (above $100).
The Objective:
This app campaign had two fold goals:
- Increase app installs for users depositing funds & making money transfers
- Drive 6k+ money transfers of $100+ pertransaction
Our Approach The Results
Integration with the client’s Mobile Measurement Platform (MMP), Adjust, to track all relevant postinstall events including deposits and money transfers
Optimisation of the campaign via look-alike modelling and segmentation of prospective users to prioritise those making more high-value money transfers ($100+)
Guarantee of high value money transfers with afixed Cost per Transaction (CPT) model only applying to high-value transactions – so the client did not have to pay us for impressions, clicks or installs
The Results
Delivering transactions at scale, with the client rebooking the campaign for the 6th month and running
100%
of booked $100+transactions delivered
$265
of booked $100+ average transfer value $265 driven by Platformance
100K+
app installs achieved, delivering additional new users.
1-3%
fraud rate, far below industry bench marks for app campaigns
