Digital Wallet Drives Engagement: 50% More In-App Transactions Achieved

Campaign Overview

In 2018, a digital wallet service was launched as a subsidiary of aprominent telecom company. This service provides a wide array of financial tools through an intuitive mobile application, designed to simplify daily transactions for users.

The brand partnered with Platformance to increase in-app engagement, encouraging payments and other transactions.

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The Objective

The company partnered with Platformance to boost in-app engagement,specifically encouraging payments and other transactions. The goal was to increase the number of users performing post-install events (PIEs), such asl ocal and peer-to-peer transfers, as well as in-app purchases and payments. A target of 20,000 PIEs was set for this campaign.

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Our Methodology

Measurement & Tracking: Platformance integrated fully with the client’s mobile measurement platform (MMP), allowing fortracking and optimization towards business relevant PIEs

Mobile User Acquisition: Leveraging prospecting and re-engagement tactics to drive new mobile users to install the app as well as to drive further usage from those who already had the app installed

Pay-Per-Outcome (PPO) Model: Fixed Cost per Action modelfor individual PIEs, ensuring the client only paid for delivered in-app engagements as measured in their system, not the media

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The Results

The campaign delivered

50% more PIEs

than initially agreed upon.

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Of all the PIEs delivered,

1 in 3 were for local money transfers,

2 in 5 were for in-app purchases.

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Additionally, as part of our user prospecting,

we drove 60,000 installs.