Digital Wallet Drives Engagement: 50% More In-App Transactions Achieved

Campaign Overview

In 2018, a digital wallet service was launched as a subsidiary of a prominent telecom company. This service provides a wide array of financial tools through an intuitive mobile application, designed to simplify daily transactions for users.

The brand partnered with Platformance to increase in-app engagement, encouraging payments and other transactions.

‍

The Objective

Get more users to use the digital waller service, measured via post-install events (PIEs) across a variety of touchpoints including local and P2P transfers, in-app purchases and payments. For this campaign, the brand set a target of 20,000 PIEs

‍

Our Methodology

Measurement & Tracking: Platformance integrated fully with the client’s mobile measurement platform (MMP), allowing for tracking and optimization towards business relevant PIEs

Mobile User Acquisition: Leveraging prospecting and re-engagement tactics to drive new mobile users to install the app as well as to drive further usage from those who already had the app installed

Pay-Per-Outcome (PPO) Model: Fixed Cost per Action model for individual PIEs, ensuring the client only paid for delivered in-app engagements as measured in their system, not the media

‍

The Results

The campaign delivered

50% more PIEs

than initially agreed upon.

‍

Of all the PIEs delivered,

1 in 3 were for local money transfers,

2 in 5 were for in-app purchases.

‍

Additionally, as part of our user prospecting,

we drove 60,000 installs.