Influencer Partnerships Drive $2M+ GMV for a Global eCommerce Leader
$2M+ in GMV via influencer partnerships
The Challenge
In the competitive GCC eCommerce space, competing e-retailers were gaining traction, requiring a global leader eCommerce marketplace to reinforce its dominance through a fresh, customer-centric approach.
The Objective
Drive measurable sales across the client’s platform across a variety of product categories using social content creators
Our Approach
Platformance acted as exclusive influencer partner for the client in UAE. This involved:
- Collaborating with 200+ influencers across Snapchat, Instagram & X. These influencers advertised products available on the marketplace, directing users to the platform
Managing unique UTM tracking links, ensuring performance could be traced back to individual influencers - Setting up a post-paid revenue-share model tying influencer activation to measurable gross merchandise value (GMV)
- Creating platform-specific branded content for further amplification
The Results
$2M+ in GMV tied directly to influencer partnerships. The speed at which we delivered these results speak for themselves: our sales accounted for 37% of the UAE and 74% of KSA annual target for this channel, all achieved with in one quarter.
