From Bottle to App: 4× Installs, 200% CVR | Platformance

Campaign Case Study

From Bottled Water to Brand Buzz, Nova’s Winning Formula

‍

The Challenge

Building app as a sales distribution channel

For FMCG and beverage brands, customer acquisition has become increasingly difficult due to intense competition. Shelf space with 3rd party retailers, both virtual and physical, comes at a high premium. Nova Water, a Saudi Arabian bottled water brand, wanted to strengthen their direct-to-consumer strategy to gain an upper hand inthis highly saturated market, building up their own app as a distribution channel to boost engagement, acquire new users and ultimately drivesales.

‍

Overview

Targeted, data-driven app advertising building on seasonal purchase moments

Our in-app execution built upon an integration with Nova Water’s mobile measurement platform (MMP) to drive installs (phase 1) and in-app orders (phase 2), using:

• Lookalike audiences based on top existing spenders to tap into new address able audience segments and attract higher quality user
• Seasonal promotions using tailored creative assets designed to capture peak consumer intent and maximise engagement
• Ongoing optimisation towards post-install orders to drive consistent month-on-month improvement in the install-to-purchase rate, a key quality metric
• Flexible budgets to account for fluctuations in customerdemand and to allow for a rapid mobilization of media investment to performing strategies and audiences.

‍

The Results

Exceeding All Expectations

Strong and sustained, demonstrating the impact of a two-phase approach underpinned by data and targeting excellence

4x Increase in Installs

Aug’ 24 – April’ 25

‍

200% increase in CVR

in 4 Months

‍

26% CVR

vs < 10%  industry benchmark

‍

55% New Customers

Orders from

‍

The Impact.

" Platformance proved to be an essential part of our activation, driving resultsfor our performance campaign. The attention to detail with their data driven strategy and retargeting allowed our brand to reap results”

Brand Activation Director

‍

" The partnership with Platformance enabled great outcomes for us. Their strategic insights on the category make them a great potential partner for performance campaigns”

Client Leadership Director

‍

" The commitment and optimization capabilities of Platformance make the man incredible asset to the channel mix for any performance campaign”

Senior Media Manager