Client Success

Influencer-Powered Reach: A Blueprint for Brand Amplification in Banking

Influencer-Powered Reach: A Blueprint for Brand Amplification in Banking

Doubling reach on branded content in just 6 hours

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The Challenge

Ramadan is a peak content period with users spending more time online. Saudi’s largest commercial bank wanted to know how to best push their Ramadan-themed content on social media to maximise reach and resonate with a mass audience, cutting through the noise. For this, they turned to Platformance

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The Objective

Drive views for a branded video across the X social platform. Organically, the video had racked up 5 Mn views

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What we did

  1. Using a tech-enabled approach, we recruited 100 relevant key opinion leaders (kols),
  2. Minimising overlap amongst kols to maximise reach,
  3. And ensuring well-timed and synchronous reposting of the X video by kols to amplify brand impact

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The Results

2x views, going from 5 to 10 Mn, in just 6 hours

The campaign was seen by the client as a blueprint for a successful branding amplification and the most time-efficient way to boost reach

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