Influencer-Powered Reach: A Blueprint for Brand Amplification in Banking
Doubling reach on branded content in just 6 hours
The Challenge
Ramadan is a peak content period with users spending more time online. Saudi’s largest commercial bank, wanted to know how to best push their Ramadan-themed content on social media to maximise reach and resonate with a mass audience, cutting through the noise. For this, they turned to Platformance
The Objective
Drive views for abranded video across the X social platform. Organically, the video had racked up 5 Mnviews
What we did
- Using a tech-enabled approach, we recruited 100 relevant key opinion leaders (kols),
- Minimising overlap amongst kols to maximise reach,
- And ensuring well-timed and synchronous reposting of the X video by kols to amplify brand impact
The Results
2x views, going from 5 to 10 Mn,in just 6 hours
The campaign was seen by the client as a blueprint for a successful branding amplification and the most time-efficient way to boost reach
