A bank grew smarter—every card delivered,
only outcomes paid

Campaign Overview

FAB directly partnered with Platformance to transform its digital sales channel for credit cards into a powerful growth engine. By auditing existing acquisition methods and adopting an innovative pay-per-outcome approach, Platformance drove incremental growth while drastically improving cost efficiency and channel share.

Our Approach

1. Comprehensive Channel Audit:

Analyzed FAB’s current sales channels (Branches, Contact Center, Third-Party Sales) to establish a clear cost-per-acquisition (CPA) benchmark.

2. Outcome-Based Model:

Collaborated with FAB to introduce a fixed pay-per-outcome model that outperformed the CPA of existing channels.

3. Digital-First Acquisition Strategy:

Focused on acquiring credit card customers via FAB’s digital channel (App), aligning with the bank’s growth and efficiency goals.

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Business Impact

Platformance positioned FAB’s digital channel as a core driver of growth, showcasing the efficiency and scalability of an outcome-based acquisition strategy. By delivering incremental results, we demonstrated that strategic partnerships can redefine how financial products are sold in a competitive market.

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Results Delivered

PF is an integral part of quick commerce app's growth strategy, delivering results for 6 months and counting

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Secured New

9,000+

Bank Credit Cards

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Digital Transformation

From 2% to 40%

App-based Acquisitions

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We drove

65%

Digital Channel Acquisitions