A bank grew smarter—every card delivered,
only outcomes paid

Campaign Overview

FAB directly partnered with Platformance to transform its digital sales channel for credit cards into a powerful growth engine. By auditing existing acquisition methods and adopting an innovative pay-per-outcome approach, Platformance drove incremental growth while drastically improving cost efficiency and channel share.

Our Approach

1. Comprehensive Channel Audit:

Analyzed FAB’s current sales channels (Branches, Contact Center, Third-Party Sales) to establish a clear cost-per-acquisition (CPA) benchmark.

2. Outcome-Based Model:

Collaborated with FAB to introduce a fixed pay-per-outcome model that outperformed the CPA of existing channels.

3. Digital-First Acquisition Strategy:

Focused on acquiring credit card customers via FAB’s digital channel (App), aligning with the bank’s growth and efficiency goals.