Client Success

8x Restaurant Bookings: Exceeding Targets for a Key Saudi Destination

8x Restaurant Bookings: Exceeding Targets for a Key Saudi Destination

8x restaurant bookings for key Saudi destination

About the Client

A restaurant in Diriyah, opened in 2022, offers a unique dining experience for Riyadh residents and visitors a like. Access to the area requires a pass, the cost of which is redeemable against food & drink consumption at all restaurants in the area

The Objective

Drive a minimum of 500 restaurant bookings for the restaurant during Ramadan, when bookings are limited to post-sunset timings, whilst raising awareness.

The Platformance Approach

  • Combination of demographic, psychographic and  behavioural insights to build custom audience segment stargeting families, travellers, foodies and those interestedin cultural entertainment
  • Activation across multiple DSPs, allowing us to optimise towards audiences showing the most meaningful site engagement
  • Prioritisation of Arabic content which resonated better with local audiences
  • Increased frequency across target audience for impactful exposure, given strong correlation between ad frequency & conversion propensity. This helped maximise restaurant bookings

The Results

Platformance greatly exceeded performance expectations, despite a shorter than intended campaign duration of just 19 days.

4,000+ conversion events

vs. a target of 500 restaurant bookings, demonstrating the strength of our target segments and iterative optimisation approach