8x Restaurant Bookings: Exceeding Targets for a Key Saudi Destination

8x restaurant bookings for key Saudi destination
About the Client
A restaurant in Diriyah, opened in 2022, offers a unique dining experience for Riyadh residents and visitors a like. Access to the area requires a pass, the cost of which is redeemable against food & drink consumption at all restaurants in the area
The Objective
Drive a minimum of 500 restaurant bookings for the restaurant during Ramadan, when bookings are limited to post-sunset timings, whilst raising awareness.
The Platformance Approach
- Combination of demographic, psychographic and behavioural insights to build custom audience segment stargeting families, travellers, foodies and those interestedin cultural entertainment
- Activation across multiple DSPs, allowing us to optimise towards audiences showing the most meaningful site engagement
- Prioritisation of Arabic content which resonated better with local audiences
- Increased frequency across target audience for impactful exposure, given strong correlation between ad frequency & conversion propensity. This helped maximise restaurant bookings
The Results
Platformance greatly exceeded performance expectations, despite a shorter than intended campaign duration of just 19 days.
4,000+ conversion events
vs. a target of 500 restaurant bookings, demonstrating the strength of our target segments and iterative optimisation approach