Ed-Financing App Soars: Delivering 4X More Installs and 28% Additional Sign-ups
Campaign Overview
Our client is a Saudi Arabian fintech company specializing in educational financing solutions. Their app enables parents to pay tuition fees in up to 12 monthly installments without interest or late fees, while educational institutions receive upfront payments,enhancing financial accessibility and flexibility ineducation.
The Challenge
The client wanted to scale its user base and encourage adoption of its platform, getting users to download the app and sign-up
The Objective
Deliver 5k+ installs and 1.1k+ signups for the app
Our Approach
App Integration
We integrated with the client’s Mobile Measurement Platform (MMP) to ensure proper tracking and optimisation towards installs and sign-ups aswell as to facilitate the re-engagement of users who had downloaded the app but not signed up yet
Programmatic Execution
Using data-driven targeting segments to reach parents and family decision makers across KSA
Two Guaranteed Outcomes
Split budget offering guaranteed installs (CPI) and in-app sign-ups (CPA) with no risk for the client
Results Delivered
59%
more room bookings than initially booked, all delivered at the fixed, profitable CPA
The Results
+28%
Additional signups
4x
More installs providedthan guarantee
15%
creative engagementrate, significantly exceeding industry benchmarks
