Client Success

Ed-Financing App Soars: Delivering 4X More Installs and 28% Additional Sign-ups

Ed-Financing App Soars: Delivering 4X More Installs and 28% Additional Sign-ups

Campaign Overview

Our client is a Saudi Arabian fintech company specializing in educational financing solutions. Their app enables parents to pay tuition fees in up to 12 monthly installments without interest or late fees, while educational institutions receive upfront payments, enhancing financial accessibility and flexibility ineducation.

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The Challenge

The client wanted to scale its user base and encourage adoption of its platform, getting users to download the app and sign-up

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The Objective

Deliver 5k+ installs and 1.1k+ signups for the app

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Our Approach

App Integration

We integrated with the client’s Mobile Measurement Platform (MMP) to ensure proper tracking and optimisation towards installs and sign-ups as well as to facilitate the re-engagement of users who had downloaded the app but not signed up yet

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Programmatic Execution

Using data-driven targeting segments to reach parents and family decision makers across KSA

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Two Guaranteed Outcomes

Split budget offering guaranteed installs (CPI) and in-app sign-ups (CPA) with no risk for the client

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The Results

+28%

Additional sign ups

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4x

More installs provided than guarantee

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15%

creative engagement rate, significantly exceeding industry benchmarks

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