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We’re proud to announce that Platformance has taken home the Gold at this year’s Young Dubai Lynx Integrated Competition for our campaign, ‘Collabs That Never Happened’.

We’re proud to announce that Platformance has taken home the Gold at this year’s Young Dubai Lynx Integrated Competition for our campaign, ‘Collabs That Never Happened’.

Platformance.io, a digital marketing platform founded by Waseem Afzal, has just launched Platformance 2.0, a bold step forward in its mission to drive real growth for clients. From humble beginnings just 22 months ago, the company has rapidly evolved into a full-service solution, and with its new website available in both English and Arabic, Platformance is now making waves in Saudi Arabia.

On October 2024, Amjad Pulyali, Our General Manager of KSA, participated as a distinguished panelist at the MMA SMARTIES NEXT Conference, an event focused on exploring the cutting edge of marketing and technology.

Dubai, UAE – September 2024 Earlier this year, Waseem Afzal, Founder and CEO of Platformance, was featured as a panelist at the Campaign Middle East Breakfast Briefing under the banner “The Future Is Now.”

Spearheading commercial operations across diverse MENA markets, Shoker leads with strategic prowess and dynamic vision

Waseem Afzal, founder and CEO of Fast Ventures: Each week, My Morning Routine looks at how a successful member of the business community starts their day — and then throws in a couple of random business questions just for fun. Speaking to us this week is Waseem Afzal (LinkedIn), founder and CEO of Fast Ventures. Edited excerpts from our conversation:

The report, titled “Stay, Spend, Scale: From Summer Slump to Growth Surge,” draws on recent data from YouGov, TikTok and Platformance’s own performance marketing arm, Calibrate Commerce. It outlines how shifts in resident behaviour and media dynamics now position summer as an underused window for brands ready to act.

Dubai, United Arab Emirates, 24 April 2025 – Platformance, the growth marketing platform within FAST Ventures, has officially opened its new office in Cairo, Egypt. The move reflects the company’s continued investment in the MENA region and its wider ambition to work more closely with digital native businesses across high growth industries.

Dubai, UAE, 30 September 2024–Platformance.io, MENA’s fastest-growing growth acquisition platform, has announced the appointment of Rawan Hussein as Growth Director.

Ramadan is observed by over 300 million Muslims in the Middle East alone. It is a deeply spiritual month but also a period of significant consumer behavior shifts.

Platformance has bolstered its leadership team in the region with the appointment of Hamza Madi as General Manager of Emerging Markets and Solutions, reporting to Waseem Afzal, CEO of the Adtech company.