Brewing Success: Affiliate Marketing Drives 88% New Customer Orders for a Leading Coffee Brand

The Challenge

A globally recognized coffee brand distinguished byits single-serve capsule system. Whilst relentlessly sales-focused, they are also keen to maintain apremium positioning. This is especially true in acompetitive coffee market like Saudi Arabia, where increasing sales without damaging the brand is abalancing act.

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The Campaign Objective

Platformance were tasked with testing affiliate marketing as a new channel for the brand in KSA with success measured by:

• Increasing order volume, focusing more on new customers to minimize cannibalization with existing sales channels & returning customers
• Delivering strong AOV to demonstrate the revenue potential of the channel

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What Did We Do

Exclusive Affiliate Publisher Partnerships

Collaborated with top mobile apps and websites in Saudi Arabia to promote Nespresso coupons.

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Peak Season Targeting

Used app/website banners and push notifications during key shopping periods like Saudi National Day, Black Friday, and year-end sales.

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Seasonal Promotions

Tied special offers to these key events, boosting sales of popular products.

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New Customer Focus

Relentless focus on prospecting of new customers who were not in Nespresso’s customer database.

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Results Delivered

460 Orders

generated with a triple-digit AOV, of which

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88%

were driven by new customers

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1,044%

increase in GMV over course of 4 months, delivering MoM improvement in sales & revenue