Affiliate Marketing Drives 88% New Customer Orders for a Leading Coffee Brand
The Challenge
A globally recognized coffee brand distinguished by its single-serve capsule system. Whilst relentlessly sales-focused, they are also keen to maintain a premium positioning. This is especially true in a competitive coffee market like Saudi Arabia, where increasing sales without damaging the brand is a balancing act.
The Campaign Objective
Platformance were tasked with testing affiliate marketing as a new channel for the brand in KSA with success measured by:
- Increasing order volume, focusing more on new customers to minimize cannibalization with existing sales channels & returning customers
- Delivering strong AOV to demonstrate the revenue potential of the channel
What Did We Do
Exclusive Affiliate Publisher Partnerships
Collaborated with top mobile apps and websites in Saudi Arabia to promote a Coffee Brand coupons.
Peak Season Targeting
Used app/website banners and push notifications during key shopping periods like Saudi National Day, Black Friday, and year-end sales.
Seasonal Promotions
Tied special offers to these key events, boosting sales of popular products.
New Customer Focus
Relentless focus on prospecting of new customers who were not in a Coffee Brand customer database.
Results Delivered
460 Orders
generated with a triple-digit AOV, of which
88%
were driven by new customers
1,044%
increase in GMV over course of 4 months, delivering MoM improvement in sales & revenue
