Confectionery's Ramadan Win: Boosting Awareness & Engagement with Targeted Creatives
Campaign Objective
Build awareness for a leading chocolate and hazelnut confectionery brand for the limited-edition Ramadan packaging while achieving a minimum CTR of 0.3% and engagement rate of 1%.
The Challenge
Demonstrate audience interest through creative engagement whilst adhering to stringent brand safety guidelines and working with a limited budget.
What Did We Do
Time-based targeting at Iftar and Suhoor to boost cultural relevance and engagement.
Four audience-specific creatives (Gamers, Music Lovers, Sports Fans, Shoppers) developed free of charge to ensure better messaging to target audience fit.
Mid-campaign frequency optimisations drove stronger engagement by reinforcing messaging among high-response users.
Results Delivered
98% Brand Safety Pass Rate
Measured via client’s IAS tracking, meeting client requirement
0.21% IVT
79% below threshold
76% Viewability
8.5% above benchmark
0.37% CTR
40% above benchmark
1.4% Engagement Rate
40% above benchmark
