Confectionery's Ramadan Win: Boosting Awareness & Engagement with Targeted Creatives

Campaign Objective

Build awareness for a leading chocolate and hazelnut confectionery brand for the limited-edition Ramadan packaging while achieving a minimum CTR of 0.3% and engagement rate of 1%.

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The Challenge

Demonstrate audience interest through creative engagement whilst adhering to stringent brand safety guidelines and working with a limited budget.

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What Did We Do

Time-based targeting at Iftar and Suhoor to boost cultural relevance and engagement.

Four audience-specific creatives (Gamers, Music Lovers, Sports Fans, Shoppers) developed free of charge to ensure better messaging to target audience fit.

Mid-campaign frequency optimisations drove stronger engagement by reinforcing messaging among high-response users.

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Results Delivered

98% Brand Safety Pass Rate

Measured via client’s IAS tracking, meeting client requirement

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0.21% IVT

79% below threshold

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76% Viewability

8.5% above benchmark

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0.37% CTR

40% above benchmark

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1.4% Engagement Rate