Driving Consideration: New Pick-Up Truck Model Exceeds Lead Qualification Benchmarks

The Challenge

A leading UAE car dealer faced a dual challenge: low brand awareness for their new pick-up truck and underwhelming conversion rates from prior digital campaigns. With limited market familiarity, the brand needed to spark consideration and capture high-intent leads in a crowded automotive landscape.

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Campaign Objective

Drive high-intent leads and spark consideration for their new Electric Vehicle (EV) pick-up truck. We proposed a performance-led, programmatic guaranteed Cost per Lead (CPL)strategy.

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Our Approach

1. Multi-Strategy Prospecting

We tapped into in-market automotive audiences, layering on behavioural signals, intent data and geo-targeting to ensure relevance. Thanks to seamless performance tracking we were able to continually optimise towards high-performing segments.

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2. Real-Time Optimization to Maximize Quality

We refined targeting in real-time, cutting low-performing segments and reinvesting in top performers to boost qualified leads efficiently.

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3. Intent-Driven Lead Filtering

All leads passed through a qualification layer, ensuring the client received only high-intent prospects ready for follow-up.

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Results Delivered

33% qualification rate

Outperforming the industry benchmark of 25% and successfully driving consideration for a new model in a competitive category and market.