Boosting Luxury Real Estate Leads: A Case Study in Precision Targeting & Outcome-Based Results

The Ask
A premium real estate brand aimed to generatea consistent pipeline of high-quality leads across seven distinct luxury real estate projects,each with unique positioning and timelines. The objective was to ensure lead quality and cost-efficiency while reaching affluent buyers in key international markets
About the Client
A premium real estate developer specializing inluxury residential and investment properties across global markets
Known for its exclusive offerings, the brand targets high-net-worth individuals seeking upscale living and strategic investments
What Did We Do
- Precision Targeting – Activated across multiple DSPs,focusing on high-income audiences with high conversion potential
- Behavioral & In-Market Reach – Engaged users actively searching for real estate & exploring competitor projects
- Optimized Lead Generation – Tailored campaigns perproject with refined targeting to ensure cost efficiency& high-intent traffic
- Outcome-Based Model – Operated on a CPL buying model, guaranteeing leads and full accountability on media spend whilst minimising risk for the client
Results Delivered
<10%
UnreachableLeads
+39%
higher qualification rate than client benchmark
Scaled from 2 to 7 live projects within 2 months across 4 markets (IN, PK, GCC, UK),demonstrating consistent performance and regional strength
Far exceeded 15% QR benchmark set by client, indicative of our strong lead quality