How a Global Event Surpassed Ticket Sales Goals | Platformance

The Ask

An event focused on human development tasked us with helping them sell 970 tickets for the event, while maintaining a target CPA of $80.

Achieving full capacity was essential to ensure the event’s success and its ability to deliver an impactful experience for attendees.

‍

About the Event

Held in Dubai, this event is a 3-day immersive experience designed to help attendees develop the skills, mindset, and strategies to thrive in an ever-changing world.

The event features renowned speakers and innovative workshops aimed at personal and professional growth.

‍

What did we do

Leveraging Data for Precision Targeting

We utilized the client’s Meta Pixel to create high-performing 1-2% lookalike audiences based on past event attendees and high-value customers

‍

Executing a Multichannel Strategy

Campaigns were deployed across Meta, Google Search, Display, TikTok, Snapchat, and Platformance. Each platform was chosen to address specific stages of the user journey, ensuring a consistent and engaging brand presence across touch points.

‍

Streamlining the Conversion Process

Ads were designed to align with platform best practices, featuring compelling visuals and strong calls to action that drove users to a frictionless purchase experience. Each step was optimised to reduce drop-offs and enhance engagement.

‍

Business Impact

1,238

Tickets

‍

Full Capacity Event: Surpassing the ticket sales target ensured that the event was a success, with attendees experiencing its transformative content at scale

Increased Brand Momentum: The success of this campaign positioned the event as a must-attend global event, further strengthening its brand reputation.