Platformance Names Hamza Madi as General Manager for Emerging Markets and Solutions

UAE, September 5, 2024 – Platformance.io, a leading Adtech solutionsprovider in the region, has announced the appointment of Hamza Madi, a seasonedmedia executive with over 15 years of regional experience, as the Group’sGeneral Manager for Emerging Markets and Solutions. Madi will spearhead thecommercial growth of the group across the emerging markets, reporting directlyto Waseem Afzal, Founder & CEO of Platformance.

Madi is to lead Platformance’s go-to-marketacceleration across emerging markets including the Lower Gulf, Levant and NorthAfrican regions, with P&L responsibilities under his oversight.Furthermore, Madi will be overseeing the rollout of the group’s soon-to-launchretail media value proposition.  

Leveraging his extensive experience in leadingthe business side of multinational media agencies, Madi will also support thebusiness development teams of Platformance with key accounts throughout thegroup’s diversified portfolio of ad products to grow revenue and deliverexceptional results.

Prior to joining Platformance, Hamza brings tothe industry more than a decade of richness in multi-faceted media experience,from UM MENAT, Hearts & Science ME, Initiative ME and OMD KSA.

Commenting on his appointment, Hamza Madi stated: "After+13 years in the media agency world, I’m thrilled to join Platformance, the platform that’s bound to stepchange how brands connect with consumers in a fully accountable model andcontribute to a leadership team that brings a wealth of knowledge andexpertise, all while maintaining a shared commitment to positive energy andauthenticity. I am deeply inspired by Waseem as a business leader and hiscompelling vision for success’’

”With his vast experience and invaluable proven track record of success,we‘re excited towelcome Hamza Madi to the Platformance rocketship as we seek to transform theAdtech Landscape in MENA," said Waseem Afzal, CEO of Platformance. ”Naming Hamza for his role is not just anew chapter, this is a whole new book we are writing for the MENA region‘' -Waseem added..

Notes to editors

About Platformance.io

Platformance.io is a media and adtech platform that helps brands connect with customersusing a pay-per-outcome model. Through its innovative approach, Platformanceenables brands to achieve their business objectives. Why pay for Media, when you can pay forcustomers

For media inquiries:

Hamza Sarawy, Head of Communications

hamza@plattofrmance.io.

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