The product shows a brand how often it appears inside ChatGPT answers, then advertises alongside them: reinforcing the conversations it is already in and entering the ones it is missing. "Ads Inside Intelligence is live in 13 MENA markets, including the UAE and Saudi Arabia. "
DUBAI, UAE, 17 September 2026. Platformance today launched Ads Inside Intelligence, a product that shows brands where they stand inside ChatGPT and puts them in front of the people asking.
a 13-market list with the UAE and Saudi Arabia folded in as live, and "opened to advertisers on 31 August" softened to "has opened to advertisers" since the regional rollout continued into early September rather than landing all at once on 31 August.
Measurement and buying sit in the same place. The product takes the questions people put to ChatGPT about a category and reports, question by question, how often a brand is mentioned and how often it is cited. A brand can see its organic visibility before it spends anything, and the spend then follows that picture.
The advertising works with that picture rather than around it. Where a brand already appears in an answer, the sponsored card below it reinforces what the reader has just been told.
Where the brand is absent, the card puts it in the conversation. Paid and organic have worked this way on a search results page since search advertising began. Ads Inside Intelligence brings the same discipline to the answer.
A brand enters its website address and the product drafts the campaign: the markets, the conversation topics that decide when the ad appears, and the copy, with a preview of the ad exactly as it will appear inside a conversation.
Every campaign is created paused. Nothing runs until the brand approves it, and reporting sits in the same dashboard.
"Brands have spent 20 years learning how to work paid and organic together on a search results page. That page is not where the decision gets made any more," said Waseem Afzal, Founder and Chief Executive Officer, Platformance. "We built Ads Inside Intelligence so a brand can see how visible it is inside the answer, strengthen it where it is already there, and get in front of the people it is missing. The first campaign takes minutes to create and launch. We have gone live with some of the leading brands in this region and are seeing tremendous learning and results. We built it for ChatGPT because that is what opened first, and it is built to extend to the LLMs that open next."
OpenAI began testing advertising in ChatGPT in the US in February 2026 and has said the business reached $1B in annualised revenue run rate in less than 200 days. Ads are clearly labelled, appear below a response for users on the Free and Go plans, are matched to the meaning of a conversation rather than to typed keywords, and do not change the answer the model gives.
Ads Inside Intelligence is available today to brands and agencies registered in those markets.
Explore Ads Inside Intelligence to see how your brand appears inside ChatGPT and launch campaigns around the conversations that matter.
