Targeting Emiratis with Precision and Scale
About the Campaign
A UAE telco set out to promote their Emirati Family Bundles to local audiences
The challenge was precision. Emiratis represent a high value, hard to reach segment within a diverse digital population
This required targeted scale delivered through quality environments
Our Approach
We focused on three levers to ensure spend was deployed efficiently with maximum impact:
Deterministic Audience Targeting
Nationality based targeting powered by verified calling country data ensured we reached Emirati users with precision
Premium, Brand Safe Inventory
Activation across high quality, trusted environments ensured contextual alignment and stronger attention
Ongoing Performance Optimisation
Pacing management to guarantee full delivery
Frequency and placement optimisation to support effective exposure, delivering an improvement in daily CTR from 0.26% to 0.40% over the course of the campaign flight, far above their 0.30% target
Results Delivered
We solved a core challenge for the telco client: reaching a concentrated Emirati audience at scale while maintaining performance quality.
1M+
Impressions
340k+
Emiratis reached
0.36%
CTR, above target
+18.5%
Additional clicks delivered
