2,500+ In app Events Delivered Beyond the Install

The Ask

Our client is a Middle Eastern gaming app for popular card and board games targeted at shared experiences with friends, families and communities. They wanted to turn installs into action across multiple MENA markets, moving beyond surface-level acquisition to meaningful, ongoing engagement.

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Our Approach

1.Targeting Users Who Play to Win: We focused on audiences most likely to engage deeply, such as people who advance in levels, join competitions, or create clubs, ensuring installs turned into active participation.

2.Context Meets Culture: Ads appeared in top-performing apps and alongside content that resonated locally, with creatives tailored for Jordan, Saudi Arabia, and UAE audiences to reflect language, symbols, and gaming preferences.

3.Smart Interest Layering: By combining game type interests (board games, trivia, skill-based competitions) with geo-behavioural signals, we reached users predisposed to sustained engagement.

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The Results

We not only delivered the client’s target installs but also drove active in-app participation, generating over 2,500 events, from Level Completes to Club Joins.