85 Million Views: How CloutScout Made a Regional Beverage Brand Football's Favourite Drink
Campaign Objective
Our client, a F&B brand, aimed to increase brand visibility and drive high-volume engagement among a young, football-enthusiast audience in key MENA markets during the late-summer period.
Our Approach
We leveraged CloutScout, our proprietary creator intelligence platform, to identify and curate high-performing creators based on data.
CloutScout enabled us to:
- Shortlist TikTok-first creators with strong penetration across Egypt & GCC
- Filter by engagement quality to shortlist creators with consistently high engagement rates and authentic audiences, and by content relevance to ensure strong brand and content fit for football-led, native storytelling
Execution highlights:
- Selected 4 high-performance creators aligned with the client’s target audience
- Developed short-form football content with seamless product integration
- Implemented a staggered posting schedule to sustain momentum and optimize algorithmic reach
The Results
The beverage became synonymous with a refreshing,
football-driven summer moment across MENA
85M+
Total Views across all creators
400K+
Total Likes, 3K+ Comments, 21K+ Shares
7.66%
Average Engagement Rate, 2.5x higher than creators' own
average (3.0%) and well above regional influencer benchmarks
70%+
of impressions from young {18-30) football fans across Egypt,
Saudi Arabia, UAE, and Kuwait
