Scratch-and-reveal Rich Media Engaging Football Audiences for Iraqi Bank
Campaign Objective
Build awareness for Visa debit cards at an Iraqi bank, creating excitement around Visa’s FIFA World Cup sponsorship in Iraq while achieving minimum engagement rate of 10% and CTR of 0.3%
The Challenge
Target outlined primary and secondary audience through creative engagement whilst adhering to stringent brand safety guidelines and working with a limited budget.
What Did We Do
- Developed a scratch-and-reveal rich media creative that performed 1.2x above the average benchmark for this format, showing precise audience alignment and stronger engagement by reinforcing messaging among high-response users.
- The campaign outpaced delivery expectations, scaling across the intended audience without any detrimental impact on brand safety or engagement metrics.
Results Delivered
98% Brand Safety Pass Rate
measured via client’s IAS tracking,
meeting client requirement
99% Viewability
10% above benchmark
0.5% CTR
67% above benchmark
22% Engagement Rate
55% above benchmark
