Scaled Geo-fenced Activation for Global Insurance Provider

The Challenge

The client is an international private health insurance provider, wanted to drive brand awareness among high-value audiences in Dubai, focusing on reaching affluent residents

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Our Approach

Affluent audiences are concentrated in certain areas. To reach this audience with precision, we activated a geo-fencing strategy across a curated selection of high-value residential communities, including Downtown Dubai, Dubai Marina, Palm Jumeirah, Jumeirah Beach Residence, Business Bay and Dubai Hills Estate

These locations were identified based on their high concentration of affluent and expatriate populations, aligning closely with the client’s core target audience. The activation was executed across web environments using geo-fencing capabilities, allowing us to serve ads to users exclusively while they were within these specific neighborhoods.

Ongoing optimizations focused on prioritizing placements that drove stronger video completion, ensuring the campaign delivered meaningful engagements beyond precise targeting

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Results Delivered

In our one-month activation we ran exclusively in high-value, geo-fenced neighbourhoods, delivering:

1M + impressions

150k+ uniques

This strong performance convinced the client of our ability to target precisely and with scale, leading to an expansion of our collaboration to France in a subsequent awareness activation.