Strong Awareness Translating Into 10% Point Lead Qualification Uplift
The Ask
A global car maker aimed to strengthen its brand visibility in key GCC markets while simultaneously driving qualified leads for its range of models. The brand required a full-funnel digital approach, beginning with awareness to maximize reach and engagement, followed by lead generation to convert interest into actionable results.
Campaign Objective
Phase 1 – Awareness:
Drive brand visibility and engagement through high-impact video placements.
Phase 2 – Lead Generation:
Build on the awareness phase to generate qualified leads for the brand across multiple models in Abu Dhabi, Dubai, and Saudi Arabia, focusing on showroom appointments and test drives.
Our Approach
Phase 1 – Awareness:
We deployed programmatic video ads across premium publishers to drive visibility and awareness and used contextual targeting to reach automotive intenders and lifestyle audiences.
This way, we created and sustained demand across a range of car models, building a pool of users who could then be nurtured further.
Phase 2 – Lead Generation:
Shifted focus to performance-driven formats across programmatic channels, tapping into primed audiences from the first phase.
Regular performance reporting and optimization ensured high-quality lead delivery aligned with the client’s CRM expectations.
Results Delivered
Phase 1 – Awareness:
We successfully achieved and exceeded all benchmark KPIs for the awareness phase across: viewability, brand suitability, fraud-free inventory and in-geo accuracy score
Phase 2 – Lead Generation:
Our success translated into quality leads at scale and, more importantly, actual showroom visits and test drives:
200+ leads generated with a qualification rate of 40% surpassing their benchmark of 30%.
