Pivot To Native Ads Boosts Click Through Rate To 5% For Global Bank

Campaign Overview

Our client, a global bank, launched a co-branded credit card campaign over the summer months with the aim of driving qualified traffic to their website. Without pixels on-site, traffic was measured via clickthrough rate (CTR). Initial results using the existing creative format, standard display banners, showed limited user engagement

Our Approach

Platformance worked closely with the client’s agency to identify opportunities for improving the engagement rate and pivot the strategy:‍

1. Conducted a thorough review of the creative setup
2. Requested and deployed native ad assets to better align with user browsing behavior and increase engagement
3. Continually refined targeting parameters to ensure we were reaching users in-market for credit cards

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Results Delivered

Our commitment to the success of the campaign paid off, with the strategic pivot to native creative assets delivering a remarkable performance improvement:

• CTR increased from 0.02% in June (Display) to 5% in August (Native) - far surpassing industry and format benchmarks
• Off the back of significantly improved performance, the client committed to 4 additional campaigns with Platformance