Guaranteed In-App Orders And 16,000 In-Store Coupon Redemptions For Global QSR

The Challenge

During Ramadan, a global QSR aimed to drive app-based orders for its time-limited offers – in a period saturated with seasonal promotions from QSR competitors. With user attention fragmented and order intent peaking at specific dayparts, the brand needed a precision-led media strategy to break through the noise and boost in-app activity.

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Campaign Objective

Drive online orders for the Ramadan offer through the advertiser’s app, while also lifting overall in-app engagement and usage during the holy month.

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Our Approach

1. Intent-Rich Contextual Targeting at Scale

We leveraged programmatic buying to reach high-intent audiences i.e. late-night users, value seekers, and fast-food lovers through mobile-first ad formats across premium inventory, driving cut-through in a cluttered Ramadan environment.‍

2. Guaranteed Outcomes with CPO (Cost-Per-Order) Model

‍By activating our proprietary Pay-per-Order approach, the advertiser only paid for completed, verified orders thus de-risking media spend and directly tying performance to business outcomes.‍

3. AI-Powered Contextual Targeting for Continuous Lift

‍Dynamic retargeting models identified and re-engaged high-propensity users, optimizing delivery toward the best-performing audiences and unlocking incremental in-app engagement.

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