1,000+ Ticket Sales for Dubai Cultural Destination
Campaign Objective
Attracting both new and returning visitors is essential for cultural destinations in Dubai.
For its 30th anniversary, the destination aimed to inspire audiences to plan their visit and purchase tickets directly through its official app.
Our Approach
To drive direct app ticket sales for the cultural destination, we built a performance-led activation engineered around measurable outcomes.
Commercial Framework
The campaign was structured on a fixed CPA model, aligning spend directly to confirmed ticket purchases. Conversion tracking and attribution were validated independently through the client’s MMP, ensuring full transparency and commercial accountability.
Audience & Supply Strategy
We targeted high-intent audiences across selected premium publisher environments, balancing scale with brand safety and conversion efficiency.
Continuous Performance Optimisation
Targeting, inventory, and bidding were actively managed and adjusted based on live conversion data to maintain CPA efficiency and maximise ticket sales.
Results Delivered
1,000+
Ticket purchases delivered overcourse of 3 months
Backed by these promising results, the campaign successfully evolved from a test to an always-on partnership
