Platformance Appoints Rawan Hussein as Growth Director

Dubai, United Arab Emirates, 30 September2024 – Platformance.io, MENA’s fastest-growing growth acquisitionplatform, has announced the appointment of Rawan Hussein as Growth Director. Inher new role, Rawan will lead key client growth initiatives, ensuringPlatformance continues to deliver innovative and impactful business results forbrands across the region.

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With over a decade of experience drivingdigital strategies for leading global brands, Rawan has a proven track recordof achieving meaningful outcomes. Her portfolio spans high-profile projectssuch as Expo 2020 Dubai, Ford Motor Company, Nestlé,AlSafi Danone, Unilever, and IBM. At Platformance, she will focus on enhancingthe success of key accounts by leveraging cutting-edge technology to drive moresignificant business outcomes.

In her role, Rawan will work closely withclients to identify growth opportunities by focusing on future trends, emergingformats, and new channels that capture consumer attention. By strategicallyoptimizing ad spend and using data-driven insights, she will help brands reachtheir audiences in more effective and innovative ways, ensuring every campaigndelivers true value. Additionally, she will build high-performing teams readyto tackle the evolving demands of the digital advertising landscape.

Commenting on her new position, Rawansaid: “Throughout my career,I’ve admired how Platformance consistentlypushes boundaries and delivers real results for its clients. I’m excited to join a platform that doesn’t just follow trends but shapes them. I look forward toworking with the team to help clients unlock new growth opportunities,especially in today’s fast-changing digital world. It’s a chance to make a real impact by helping brands stay aheadof where their customers are.”

Waseem Afzal, CEO ofPlatformance, said:“Rawan brings a unique blendof experience, passion, and vision that is exactly what we need to help our clientsgrow. Her ability to see where the market is going and create strategies thatstay ahead is what sets her apart. This is another key strategic hire for usand further strengthens our leadership team. We’re thrilled to have her onboard to help our clients thrive in this ever-changing digital environment.”

Notes to editors

About Platformance.io

Platformance.io is a media and adtech platform that helps brands connectwith customers using a pay-per-outcome model. Through its innovative approach,Platformance enables brands to achieve their business objectives. Why payfor Media, when you can pay for customers

Formedia inquiries:

Hamza Sarawy, Head ofCommunications

hamza@plattofrmance.io

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