Platformance Reveals Ramadan Playbook: Guiding Brands from Attention to Conversion

Dubai, 11 February 2025 - Platformance, a subsidiary of FAST Ventures and a leading MENAad-tech growth acquisition engine, recently released its highly anticipatedRamadan Playbook, "Winning Ramadan" This comprehensive reportprovides brands with a strategic framework for maximizing their impact duringRamadan, a crucial period for consumer engagement in the Middle East and NorthAfrica (MENA) region.

Ramadan is a season of deep connection,reflection, and generosity, presenting brands with a unique opportunity tobuild meaningful relationships and drive real business impact. However, withincreasing ad competition and soaring content consumption, standing outrequires a strategic approach that goes beyond traditional advertising tactics.

The playbook addresses thesechallenges, offering actionable insights and a practical framework for brandsto navigate the Ramadan landscape successfully. The report focuses on three keyareas:

1.  Insights & Trends: Providing key MENA data on contentconsumption spikes and highlighting the pivotal role of creators in drivinguser engagement.

2. How to Win: The 4Cs Approach: Introducing a strategic frameworkbuilt on four core principles:

• Create:Leveraging Creator Content and developing culturally relevant and engagingcontent that resonates with target audiences.

• Connect:Engaging consumers across multiple touchpoints, from rich media to ConnectedTV.

• Contact:Reaching consumers at key moments in their journey, guiding them from discoveryto action.

• Convert: Driving measurable business impactthrough data-led strategies and performance optimization.

3. How to Get Started: Offering practical guidance onimplementing a smart, outcome-driven approach, including:

• Leveragingcreator-driven content to build trust and authenticity.

• Utilizingrich media and data-driven targeting to enhance engagement.

• Optimizingcampaigns with a Pay-Per-Outcome model to maximize business outcomes.

''Brands that truly succeed duringRamadan don’t justallocate ad budget to drive reach & engagement—they invest strategically towin attention & convert. This high-index 30-day window isn’t about spending more; it’s about spending smarter. Start withnailing a creator-led approach. Creators are now central to full-funnel impact,driving discovery, building action, and sustaining momentum beyondRamadan." - Waseem Afzal, Founder and CEO,Platformance

The report is available for download athttps://www.platformance.io/ramadan

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