Client Success

Revenue & ROAS Growth With Platformance’s RADIUS Solution

Revenue & ROAS Growth With Platformance’s RADIUS Solution

The Challenge

Our client was an upcoming lingerie and apparel brand catering to women across the UAE and KSA.

In Q4 2025, they were a new brand entering a highly competitive market in the heaviest advertising period of the year with the ambition of driving revenue with a positive ROAS.

Platformance was tasked with quickly boosting the brand’s ROAS amid its brand launch.

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Our Approach

RADIUS, our proprietary Retail Media solution, served as a centralized platform for the client to plan, book, and manage retail media campaigns.

PLA campaigns were executed through RADIUS, enabling streamlined access and unified performance tracking. Best performing market + retailer combinations were quickly identified for maneuvering budgets for max ROAS.

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Results Delivered

+7% MoM in transactions delivered by month 2, rising to 800+ transactions in Dec‍

+84% increase in ROAS from month 1 to month 2‍

Long term success

Platformance’s RADIUS provided a robust and scalable campaign structure to drive consistent results that carried forward strong results moving into 2026

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