Client Success

Driving Awareness & Adoption Of Neobank’s Crypto Trading Platform

Driving Awareness & Adoption Of Neobank’s Crypto Trading Platform

The Challenge‍

Crypto comes with skepticism. Regulation adds complexity. A UAE neobank needed to make their app feel simple, safe, and easy to start - without sounding technical or speculative

The Objective

Drive awareness and adoption of neobank crypto trading app. Encourage account openings and activity. Reinforce the neobank as a progressive, digital-first bank

Our Approach

  • Data-led creator selection using CloutScout, focused on strong UAE reach and relevance
  • Balanced creator mix of high-reach personalities and trusted mid-tier voices
  • Clear content playbook highlighting ease of use, safety, and simplicity
  • Bold incentive storytelling using the Tesla Cybertruck and cash prizes as the hero hook
  • Bilingual execution in English and Arabic for local impact

The Results

Strong reach and engagement across all creator tiers. Clear recall of the app and the incentive. The neobank was positioned as a credible, accessible way to start crypto trading.

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