Curated creators bringing card benefits to life

The Objectives.

This campaign was designed to raise awareness for the various travel benefits that Mastercard offers cardholders. The brand wanted to use creators who could convey their two core messages:

1. Premium travel experiences made possible through Mastercard.

2. Practical travel hacks. The idea was to generate engaging content that could be further amplified by the brand through paid ads.

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Our Approach.

With our proprietary Creator Discovery tool, CloutScout, we identified 8 creators with a travel and lifestyle angle who also resonated with the two core messaging pillars. Each concept was then mapped to the most suitable creator and platform across Instagram, TikTok and Pinterest, ensuring the strongest fit between content format, audience and channel. We further used the tool to minimise audience overlap between the creators selected to less than 1%. This meant that 99% of followers were unique to the respective creator, maximising resonance across multiple markets.

Our influencer marketplace PerformR enabled rapid mobilisation enabling us to move from brief to go-live in just 4 days.

The creators brought Mastercard’s travel benefits to life through two content streams:

• Travel Experiences: Curated trips to Paris and London highlighting Mastercard’s exclusive perks.
• Travel Hacks & Benefits: Clear, educational content explaining the Mastercard Travel Pass app.

In collaboration with Mastercard’s agency, Carat, we advised two key creators to create Pinterest profiles, enhancing their reach. This initiative resulted in over 130k clicks and a strong 0.4% engagement rate.

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The Results

The creators published 22 posts. Most of these drove better engagement rates than the creators’ average, emphasizing the outsized importance of our collaboration with Carat and the client, as well as the strength of our strategic approach in selecting and mapping content theme to the right creator and platform. We also drove:

350M+ Total views, significantly boosting visibility for Mastercard’s travel benefits. The brand was also able to boost creator content for further amplification

16% Average engagement rate with 1.45M likes, 5.7k comments

42.5k Shares, exceeding benchmarks for similar influencer campaigns

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The Impact

" Platformance translated our strategic framework into a clear, well-structured creator plan that aligned content, platforms, and audiences with precision. Their ability to onboard talent quickly, launch the campaign within four days, and even guide key creators onto Pinterest added meaningful value to the execution. The collaboration was seamless, and the results have already informed how we continue to approach future campaigns together."

Sophie Macleod

‍Business Director, Carat

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" The campaign delivered the reach and engagement needed to effectively communicate our travel-related card value propositions, while also showcasing the practical benefits available to our cardholders. We were impressed by the speed of execution and the quality of content produced across platforms. The strong results have already led to additional initiatives, reinforcing the impact of this approach for our future marketing efforts."

Henry Windridge

Director Media & Content EEMEA, Mastercard