7.7% Uplift In Brand Association With Tailored Programmatic Activation

Campaign Objective

Our client, a Saudi smart-city district, wanted to generate meaningful awareness, going beyond clicks and impressions to understand real audience sentiment

Our Approach

We activated a programmatic campaign combined with measurement both pre and post activation to capture emotional engagement and the extent to which the campaign message was understood:

1. Premium Programmatic Guaranteed Activation

High-impact ad formats delivered on guaranteed placements to build up reach against Saudi audiences, maximizing exposure across all key cities.

2. Custom Brand Lift Study (Pre and Post Activation)

A fully tailored BLS to measure sentiment, message clarity, and brand association, aligned directly to the client’s creative narrative and to measure people’s sentiment.

‍3. Performance Optimization Towards Brand Impact Real time sentiment indicators guided execution, focusing delivery on high-performing audiences to maximize brand excitement and reduce neutral or confused responses.

Results Delivered

+7.7% uplift in positive brand association among exposed audiences

This validated programmatic guaranteed as a brand-impact driver, delivering statistically significant improvement in consumer sentiment within just 30 days and building a clear roadmap for future smart-city communications.