Client Success

60% Uplift In Transactions Through Better Allocation Of Performance Budgets

60% Uplift In Transactions Through Better Allocation Of Performance Budgets

The Challenge

Our client, a global consumer packaged goods company, has complex Retail Media activations featuring several brands across multiple regions and retailers.

They have struggled with getting one unified view of performance across these retailers to uncover insights that can help them efficiently allocate budget to maximise ROAS.

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Our Approach

RADIUS, Platformance’s proprietary Retail Media solution, served as a centralized platform to plan, book, and manage all their campaigns. 

Both Display and Product Listings Ads (PLA) campaigns were executed through the single RADIUS interface, enabling streamlined access and unified performance tracking. 

Real-time reporting and tailored reports further elevated the overall advertiser experience, allowing them to more easily and quickly identify best performers, redeploying media investment accordingly.

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Results Delivered

92,300+ Transactions recorded in Q4

+60% increase In transactions within first month of activation via RADIUS

+8% Media Investment deployed over the course of Q4 vs. initial plan whilst maintaining media efficiency metrics. Proof that our solution uncovered the best Retailer <> Market combinations

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