200+ B2B Account Openings Delivered At 99% CRM Match Rate
The Ask
Our client was a digital banking solution tailored to SMEs and entrepreneurs in the UAE. To ensure value for their client acquisition strategy, the bank wanted to acquire qualified account submissions, rather than just leads or installs.
The Challenge
Compared to their B2C offering, the onboarding flow for the bank’s B2B arm is far more complex, with stricter qualification criteria.
Multiple steps, including business documentation uploads, trade license verification, and account approval, result in a longer and more intricate conversion path with more risk of drop-offs.
Targeting also demanded higher precision given the audience of SMEs and entrepreneurs
What Did We Do
Our campaign was geared towards account submissions:
User Journey Mapping: We identified potential drop-off points and selectively employed retargeting tactics to engage users who hadn’t completed the onboarding journey
Tracking: All this was only possible thanks to integrated tracking between the client’s MMP and their CRM. This also ensured we were measuring and optimizing towards the KPI that mattered, actual qualified account submissions
Quality Assurance through PPO: Derisked the client’s investment through a pay per outcome model based on delivering only workable account submissions
Results Delivered
Achieved a 99% match rate between the client’s app MMP data and their CRM. With minimized discrepancies, we could be sure that leads we were measuring online converted into actual business potential, eliminating the common problem of ambiguity in performance reporting
In the first phase, we overdelivered on account submissions, driving 200+ conversions
Thanks to consistent results and proven scalability, the campaign evolved into an always-on activation
