15M Users Reached Via Influencer Buzz For Riyadh Launch Event

The Challenge

For the launch of their new model – a full-size SUV known for its powerful performance, spacious interior and versatility – our client wanted to generate buzz across the Middle East

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The Objective‍

Ensure 75 auto-relevant influencers attend a sponsored Reveal & Launch event in Riyadh, posting content across multiple social platforms in the form of posts and stories

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What we did

Discovery & recruitment of automotive influencers across a range of content creator types – micro, macro and mega – via our CloutScout tool‍

Pre-alignment with client to ensure accurate social listening capabilities during and post-event

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The Results

The campaign generated significant buzz as measured by the client’s own social listening tools:

87 assets posted including 4 live videos

14.6M users reached via owned and shared assets

<1% negative sentiment across owned space

The client’s satisfaction led to a rebooking for a following model launch with 2.5x more influencers at the event