Client Success

157% Increase In Install-To-Order Rate For Popular UAE Super App

157% Increase In Install-To-Order Rate For Popular UAE Super App

About the Client

Our client is a popular super app, offering services including grocery and food delivery as well as ride hailing.

Campaign Objectives

Platformance was tasked with boosting in-app orders for the super app’s food delivery service. 

To ensure a focus on new customer acquisition, the campaign KPI was to drive an Install-to-Order conversion rate of at least 7%

Our Approach

Platformance used Adjust integration for precise tracking and campaign optimisation, focusing on driving new app installs and high-value actions like in-app orders. This included leveraging data-driven targeting and lookalike audiences and was managed against a Cost Per First Order model to guarantee a positive return on investment from newly acquired users.

Results Delivered‍

9000+ In-App Orders

157% Increase in conversion rate from 7 to 18%

Expanded to other Super App Services from in-app food orders to ride-hailing user acquisition

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