Client Success

1,000+ Tickets Sold Via Guaranteed CPA Model

1,000+ Tickets Sold Via Guaranteed CPA Model

Campaign Objective

Attracting both new and returning visitors is essential for our client, a Dubai cultural destination

For its 30th season, the destination aimed to inspire audiences to plan their visit and purchase tickets directly through its official app.

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Our Approach

To drive direct app ticket sales for the destination, we built a performance-led activation engineered around measurable outcomes.

Commercial Framework

The campaign was structured on a fixed CPA model, aligning spend directly to confirmed ticket purchases. Conversion tracking and attribution were validated independently through the client’s MMP, ensuring full transparency and commercial accountability.

Audience & Supply Strategy

We targeted high-intent audiences across selected premium publisher environments, balancing scale with brand safety and conversion efficiency.

Continuous Performance Optimisation

Targeting, inventory, and bidding were actively managed and adjusted based on live conversion data to maintain CPA efficiency and maximise ticket sales.

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Results Delivered

1,000+

ticket purchases delivered over course of 3 months

Backed by these promising results, the campaign successfully evolved from a test to an always-on partnership

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