Wade Eagar

Wade Eagar

Chief Marketing and Strategy Officer

Award-winning marketing leader with over 25 years of experience. Led FAB’s Consumer Marketing Department to 600% growth in new customer acquisition.

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Wade Eagar

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From Souq To Screen: How Saudi Vision 2030 is reshaping digital commerce

From Souq To Screen: How Saudi Vision 2030 is reshaping digital commerce

An outline for how brands in Saudi Arabia and better navigate digital commerce in line with Saudi Vision 2030.
September 16, 2025
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From Visibility to Value: Outcomes As The New Mandate for Marketers | Platformance

From Visibility to Value: Outcomes As The New Mandate for Marketers | Platformance

Marketing is having its reckoning. For too long, our industry has been split between brand storytelling and performance dashboards, between influence and instrumentation. But nothing is binary. Businesses no longer ask what marketing did; they ask what it delivered. The question is not new. What is new is the urgency to answer it.
July 10, 2025
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