Ramadan is a period of high stakes and high noise. While brands commit up to 20% of their annual budgets to this 30-day window, they face a "porous funnel" where 76% of consumers feel oversaturated by ad clutter and 68% are open to switching brands mid-journey. With high-value decisions now requiring over 30 touchpoints, the traditional linear funnel falls flat.

How will you navigate the complexity of 2026?

Our 2026 report provides the strategic playbook for agencies and brands to turn budget into measurable action.

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What You Will Learn

Decode the non-linear pathways of the modern Middle Eastern consumer:

  • The 4S Framework: Master the intensifying behaviors of Streaming, Scrolling, Searching, and Shopping
  • Influence Mapping: Move beyond funnel thinking to map high-impact consumer pathways
  • ‍Vertical Deep-Dives: Strategy and activation tactics for Automotive, FMCG, and Retail

Capture the Rhythm

Don't just spend - influence.

‍Download the full report to align your 2026 strategy with the modern Ramadan rhythm.

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