Seizing the "Return to Rhythm": Back to School 2025

As summer ends, a new energy emerges across the Middle East. This period, from mid-August to mid-September, is a critical window for advertisers. It’s a "Return to Rhythm," where consumers are refreshed and actively seeking new routines and solutions. This is your prime opportunity to capture and convert demand.

Our 2025 BTS report provides data-backed insights and provides specific, actionable steps to turn this period into a clear, measurable advantage for your brand.

What You’ll Learn

Why BTS Isn't Just for Parents:

The report reveals how consumers come from summer primed for purchasing. Data confirms a surge in consumer intent beyond just schooling, with brand volumes for marketplaces increasing by 3x.

Smarter Media, Greater Impact:

Learn how to use the right media mix to drive conversions. The report details how to leverage influential voices across social media, retail media and commission-based commerce to capture high-opportunity consumers.

How to Get Started:

The report outlines how to make it easy and convenient for buyers to find you. We understand how critical this period is for advertisers. Our platform brings full-funnel capabilities, real-time measurability and regional expertise to help you capture immediate sales and build a robust foundation for Q4 success.

Download the report now to unlock your back-to-school strategy.