In the Q4 shopping season frenzy, decoding consumer behaviour is key to gaining access to a share of their wallet. Download our report now to guide your success - maximising sales whilst protecting profitability.

What you'll learn

Intercept Intent Early and Win Unplanned Sales

‍Category searches surge 150%+ from September to October, before brand searches peak. This is the critical window for you to influence consumers who don't yet have a specific item in mind

Planned vs. Flexible Spend

Stop treating all your products the same. The report shows how to align your ad strategy and format choice with product type, differentiating between high consideration and impulse driven categories. Get the tailored channel recommendations for each to maximise impact

Master Discounting to Protect Profit

‍Learn how to tailor discounts based on timing, product category and your audience so that you don't end up in the "death spiral" of discounting

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