Real-Time Integrated Optimisation: MENA’s Competitive Edge

Platformance.io built a Real-Time Integrated Optimisation framework, a system that monitors media mix, creative performance, and the customer journey in unison, making changes in the moment.

Being homegrown gives us the freedom to design technology around real advertiser needs. Every update, automation, and optimisation loop is built to deliver measurable outcomes.

In practice, real time optimisation means:

• Live media rebalancing, shifting spend instantly from underperforming channels to high performers

• Creative swaps mid flight, replacing low engagement ads with proven top creatives tailored by market

• Customer journey adjustments, fixing conversion drop offs as they happen

The results are clear. A regional bank cut acquisition costs by 35 percent in under four weeks. A food aggregator increased daily orders by over 1,000 through instant creative and targeting adjustments.

MENA is particularly suited to this model. Campaigns often run across borders, with different drivers in each country. Without a live feedback loop, brands risk wasting budget in one market while missing opportunity in another.

With nearly 200 advertisers already running on our system, the evidence is clear: agility delivers growth.

The future of growth in MENA is defined by smarter buying, faster reactions, and optimisation tied directly to business performance. That is what Platformance.io delivers.