Creators Delivered:
Measurable Growth in Ramadan 2025

Ramadan drives the highest consumerengagement in the Middle East. Brands compete for attention. Few cut through.But some did - and it wasn’t byaccident.

What separated success from noise thisyear? Purposeful partnerships with creators. Campaigns that prioritisedoutcomes over exposure. And a deep understanding of local culture during one ofthe most meaningful times of the year.

One standout example: a Saudi bankdoubled the reach of its organic Ramadan post, from 5 to 10 million views, in amatter of hours. The success was about the strategic pairing of message andmessenger. Choosing creators who authentically aligned with the brand and itsaudience proved more effective than traditional paid media amplification.

The most visible link between creatorcontent and commercial success came from a global e-commerce platform.Individual posts across product categories were directly tied to in-platformsales via unique tracking links and codes. This kept creators focussed onoutcomes, posting to drive transactions. As a result, the client hit 74% oftheir annual sales target in Saudi Arabia in a single month. In the UAE, 37% ofGMV annual goals were met.

What underpinned these success stories?

The most effective strategies shared afew principles:

•             Creatorswere selected based on fit, not follower count

•             Contentwas shaped by business goals, not vanity metrics

•             Campaignswere optimised in real time, with every asset tracked

•             Performancewas measured across the full funnel, from attention to action

This approach reflects a broader marketshift. Brands are moving beyond reach. They’redemanding results and rightfully they are holding creator content to the samestandards as any other media investment. The era of “post and hope” is over. Outcomes arethe measure of business success.

Creators are powerful commercial tools.When matched thoughtfully, briefed clearly, and optimised precisely, they candeliver results that matter to the bottom line.

Whether it’sRamadan, Back to School or White Friday, the same truth holds: working withcreators should not be tactical, it should be strategic. This calls forcollaboration, experimentation, and a commitment to measurement from allparties.

That’sthe model we have refined and the one we believe will define the nextgeneration of business growth