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MUMZWORLD Campaign Summary

Mumzworld is a leading e-commerce platform in the MENA region dedicated to serving the needs of mothers and children. With the growing challenge in sales generation, the company has implemented a performance marketing campaign to mazimize ROI from their digital marketing spends. Platformance has expanded its lower-funnel acquisition strategy to include coupons and “mom-fluencers” to increase brand visibility, and brand loyalty.

STRATEGY

Mumzworld is a leading e-commerce platform in the MENA region dedicated to serving the needs of mothers and children. With the growing challenge in sales generation, the company has implemented a performance marketing campaign to mazimize ROI from their digital marketing spends. Platformance has expanded its lower-funnel acquisition strategy to include coupons and “mom-fluencers” to increase brand visibility, and brand loyalty.

TOP 10 INFLUENCERS & COUPON SITES

Engaged our top influencers that have strong reputation in the niche to actively promote the coupons assigned to them.

~$135 AOV

Profitable margins were achieved per order despite the promotion of coupons on every order.

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