Platformance Expands to Egypt, Opens Office in Cairo

Dubai, United Arab Emirates, 24 April 2025 –Platformance, the growth marketing platform within FAST Ventures, hasofficially opened its new office in Cairo, Egypt. The move reflects the company’s continuedinvestment in the MENA region and its wider ambition to work more closely withdigital native businesses across high growth industries.

The Cairo office will serve as a regional hub, enablingPlatformance to offer deeper local insight, faster response times, and closeraccess to clients, partners, and talent. The new location adds to existingoperations in the UAE and Saudi Arabia, strengthening Platformance’spresence in key digital economies.

“Egypt’sdigital economy is expanding quickly, with more businesses shifting toleveraging Digital as a business growth driving channel,” said Waseem Afzal,Founder and CEO of Platformance. “Ourpresence in Cairo positions us to support that growth directly. It allows us topartner more closely with local and regional brands, contribute to the widerdigital advertising industry, and play a part in building long term economicvalue.”

The office will be led by Hamza Madi, General Manager forEmerging Markets. Madi will oversee Platformance’soperations in Egypt, Kuwait, and Qatar.

“We’veseen rapid growth in Egypt and expanded the team quickly to meet demand,” saidMadi. “Egyptis an important market for us, and Cairo is a growing hub for digital talent.That is reflected in the team we’vebuilt and the work we are doing. We are delivering impact not only in Egypt,but across the region and internationally.”

Platformance currently supports clients in sectors such asecommerce, Teclo, Banking, FMCG, Auto, Fintech, Retail, and Mobility. The Cairoteam will offer local delivery support, market insight, and access toPlatformance’s proprietary tools.

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