Industry
Automotive

Automotive marketing

Amazon Ads helps automotive brands and dealers connect with customers at every stage of their purchase journey. We have unique signals that enable automotive marketers to connect with relevant customers at the right moments to build their brand – from awareness to consideration to purchase and more.

Get Started

The automotive industry today

Over half of U.S. consumers surveyed are likely to switch to a new automotive brand for their next purchase according to Deloitte.1 Most auto shoppers switch to a new brand because they want to try something different, they are concerned about cost, or because they are looking for more desirable tech features. These factors reinforce a powerful need for automotive brands to reach relevant customers in a crowded vehicle marketplace where brands are competing to stand out.

Advertising remains an important channel for brand messaging and building relationships with customers. In fact, 7 in 10 automotive customers surveyed say ads help them learn more about products and/or brands during their purchase journey.2

Automotive marketing trends

of auto decision makers surveyed say the auto brand is important to their decision making.3
of auto decision makers surveyed say the auto brand is important to their decision making.3
of auto decision makers surveyed say the auto brand is important to their decision making.3