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FAB Campaign Summary

FAB Bank, offering cutting-edge banking services through its advanced mobile app, has faced challenges in acquiring new clients due to the fierce competition in mobile banking in the market.

To tackle these obstacles, FAB Bank sought the assistance of Platformance to implement mobile marketing strategies to effectively reach potential clients on mobile devices and increase new customer acquisitions for its key products and services.

STRATEGY

Align audience targeting to the requirements of the bank and crafted messaging to engage highly interested customers.

~1,500 ACCOUNT OPENS & 250 CARD ACTIVATIONS

Generated an average of 1,500 account openings with ~17% card activations monthly.

11% INSTALLS TO ACQUISITION RATE

Reengaged users with ads that highlight the different benefits of an account with FAB.

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