{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What are the types of programmatic platforms?", "acceptedAnswer": { "@type": "Answer", "text": "The main types of programmatic platforms are: Demand-Side Platforms (DSPs) used by advertisers to buy inventory automatically, Supply-Side Platforms (SSPs) used by publishers to sell ad impressions, Ad Exchanges where DSPs and SSPs transact via real-time bidding (RTB), Ad Servers that deliver and measure ad performance, and Data Management Platforms (DMPs) that collect and activate audience data for precise targeting." } }, { "@type": "Question", "name": "Which programmatic platform has the best ROI?", "acceptedAnswer": { "@type": "Answer", "text": "ROI depends on campaign goals, geography, and pricing model. Global marketers often cite The Trade Desk and Google DV360 for omnichannel reach and data scale. E-commerce advertisers benefit from Amazon DSP due to its shopper-data advantage. In MENA, brands see higher efficiency with Platformance, whose outcome-based pricing often reduces wasted spend by up to 30%." } }, { "@type": "Question", "name": "Is programmatic advertising suitable for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Small and mid-size businesses can benefit from programmatic campaigns due to budget flexibility through self-serve DSPs, smart targeting powered by AI and first-party data, and outcome-based models like Platformance that allow SMBs to pay only for real conversions instead of impressions." } }, { "@type": "Question", "name": "What makes Platformance different?", "acceptedAnswer": { "@type": "Answer", "text": "Platformance stands out with its Pay-Per-Outcome model, regional expertise, and AI-driven optimisation. Key differentiators include outcome-based pricing where advertisers pay only for verified results, a low fraud rate under 8% (among the lowest in MENA), strong local publisher relationships with cultural insight, and AI personalisation that automates creative delivery and targeting for continuous ROI improvement." } }, { "@type": "Question", "name": "How can I choose the right DSP for my brand?", "acceptedAnswer": { "@type": "Answer", "text": "To choose the right DSP, define your objectives such as awareness, lead generation, or sales. Compare pricing models like CPM, CPC, CPA, and outcome-based options. Assess targeting and data capabilities, especially AI and first-party integrations. Review transparency, reporting, and fraud protection. Finally, run a pilot campaign to measure cost-per-outcome before scaling. For advertisers in the Middle East, Platformance provides transparency, automation, and regional expertise." } } ] }